Affiliate marketing can be hugely profitable for businesses. But they can be risky. Use this free affiliate marketing agreement template to help you set clear expectations from the beginning.
Our templates are for general information only. You should not rely on them, and Juro is not liable for any reliance on them. The templates might contain errors, including unlawful provisions and might create risks and liabilities if used. The templates are not legal advice, nor a substitute for it. By accessing any template, you accept these terms and agree that any use is at your own risk. Some of these templates were created using generative AI with human-assisted prompts.
An affiliate marketing agreement is a type of contract where one party (the "affiliate") promotes another company's products or services. In return, the affiliate gets a commission or a fee every time a sale is made, or a specific action is taken, because of their promotional efforts.
For example, a vendor marketplace might share a link to a SaaS vendor on their blog. If someone clicks on that link and buys an annual subscription, the vendor marketplace gets a percentage of that sale. This agreement is mutually beneficial: the company gets more leads and revenue, and the affiliate earns money from their referrals.
An affiliate marketing agreement is there to protect the parties involved in the commercial arrangement. They establish the rules of the affiliate relationship, outlining what the affiliate can and can't do when promoting the merchant's products or services.
They also clearly define the plan for compensation or revenue sharing, including commission rates and payment methods. The affiliate marketing agreement creates a transparent structure for a potentially lucrative partnership, ensuring both parties understand their obligations and rights and have a solid foundation to work together.
Management of affiliate marketing agreements usually falls within the responsibility of the merchant's affiliate manager or the marketing team. The company might have a specific partnerships function, depending on how many affiliates it works with.
They must ensure that each affiliate is working within the agreement's terms and conditions, monitor their performance, and guarantee they get compensated correctly. Usually they also work to bring on more affiliate partners to help grow the business too.
Meanwhile, the affiliate should also manage their side of the agreement by maintaining compliance and monitoring their compensation.
An effective affiliate marketing agreement template usually contains the following elements:
If you cover these elements in your affiliate marketing agreement template, your business can ensure that your relationships with affiliates are clear, fair, and mutually beneficial. You can get started with the free affiliate marketing agreement template PDF available to download above.
Managing your affiliate marketing agreement template, and the contracts you create from it, can be a bottleneck for a company looking to establish and manage lots of affiliate relationships.
Since companies often enter into numerous affiliate marketing agreements at any one time, they're often tasked with managing large volumes of these contracts, meaning lots of routine contract admin to contend with.
The legal and marketing teams usually managing affiliate marketing agreements tend to find themselves buried in low-value drafting and editing work, jumping back and forth between several different tools just to get the contract over the line.
It's repetitive, inefficient and can quickly become unmanageable for lean legal teams. At Juro we find that businesses tend to lose patience when switching between Word, PDFs, email and some kind of eSignature like DocuSign or an alternative becomes too painful.
If you create a standardized affiliate marketing template, you can ensure consistency across all affiliate partnerships, and also significantly streamline the contract creation process.
A template minimizes the time spent drafting individual contracts, as the main structure and terms remain the same; only specific details such as names, dates, and commission rates need to be updated.
Affiliate marketing agreement templates also make the review process quicker - affiliates get familiar with the standardized terms, meaning less contract negotiation and more time spent delivering mutual value from the partnership
It's also possible to automate affiliate marketing agreements using automated contract templates. The process is simple:
By automating significant amounts of routine contract admin, you can save time on paperwork and focus on signing more affiliate partners for your business.
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Automate your affiliate agreements with Juro and experience a hassle-free, efficient contract management process that lets you focus more on building successful affiliate relationships, and less on routine admin work.
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